Project

Highlighting the Humans Behind Public Service

Organization: Humans of Public Service (HOPS)
Date: 2025–2026
Formats: Interview videos, social video, YouTube content, LinkedIn campaign posts, written story support, publishing, internal operations support
Relevant skills: Video production, directing, filming, editing, interview storytelling, public-service communications, social publishing, campaign proofreading, operations improvement

Executive Summary

Humans of Public Service exists to highlight the people behind public service and make civic work feel more visible, human, and accessible. I supported the organization by helping produce a series of public servant stories across video, social, and written content. My role spanned the full production cycle: interviewing, filming, directing, producing, editing, proofreading campaign content, publishing posts, and helping streamline internal operations.

This project is a strong example of my ability to build trust with interview subjects, shape human-centered stories, and deliver polished multimedia content for public-facing audiences.

Core Problem

Public service work is often essential but invisible. The people doing the work may shape communities, deliver services, support residents, and help institutions function, but their stories are rarely told in accessible, personal ways.

The challenge for Humans of Public Service was to create a repeatable storytelling approach that could spotlight individual public servants while also reinforcing a larger message: public service is made up of real people with values, motivations, challenges, and meaningful impact.

Strategic Approach

The strategy centered on making public service personal. Rather than focusing only on job titles, agencies, or policy areas, the stories needed to reveal the person behind the role: why they chose public service, what keeps them committed, what they have learned, and how their work affects communities.

I approached the work with three priorities:
  1. Trust and authenticity: Help interview subjects feel comfortable enough to speak in their own voice.
  2. Clear narrative structure: Shape each story so audiences could quickly understand who the person is, what they do, and why it matters.
  3. Cross-platform usefulness: Produce content that could work across YouTube, LinkedIn, social posts, and organizational storytelling.

Solution & Execution

I worked across multiple parts of the campaign and production process. I helped interview public servants to identify the strongest storylines, then filmed, directed, produced, and edited video features that could stand on their own as public-facing stories.

The production process included preparing interview questions, guiding subjects through the recording process, capturing footage, shaping the narrative in the edit, selecting the strongest moments, pacing the story, adding finishing elements, and preparing videos for publication.

Beyond video production, I also supported the broader campaign by proofreading written content, helping publish stories, and improving internal workflows so the organization could manage content more consistently. That operational support helped make the storytelling work more sustainable, not just more polished.

Deliverables

Impact

The project helped Humans of Public Service share multiple public servant stories across digital channels, giving audiences a more personal view of civic work and the people behind it.

The work also helped the organization strengthen its storytelling and publishing process. By contributing not only as a producer and editor but also as a proofreader, publisher, interviewer, and operations partner, I helped support both the visible campaign outputs and the internal systems needed to keep producing future stories.

This project demonstrates:

Why This Project Matters

This project reflects one of the clearest through-lines in my work: finding meaningful human stories inside public systems. I care about storytelling that helps people see public service not as abstract bureaucracy, but as work carried out by people with purpose, skill, and commitment.

It also shows my ability to do the full stack of multimedia storytelling: identify the story, interview the subject, film the footage, direct the production, edit the piece, support the written content, publish the work, and improve the process behind it.

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© Felipe Gacharná 2026